Fiona Kitson

Fiona Kitson is an experienced CRM Administrator and Analyst currently serving Médecins Sans Frontières Australia and New Zealand since May 2025. Prior to this role, Fiona worked as the Marketing & Fundraising Systems Project Manager at Children's Cancer Institute, where notable achievements included optimizing fundraising platforms and reducing administrative workloads. Earlier experience as a Business Systems Analyst with Paralympics Australia involved managing Salesforce integration to enhance fundraising effectiveness. Additional roles included Development Manager for Direct Fundraising at Mito Foundation, Head of Donor Acquisition at WWF-Australia, and various positions at WWF-UK, Sense, Marie Curie UK, and World Animal Protection, focusing on direct marketing and supporter engagement. Fiona holds a Certificate in Applied Marketing Analytics from The Institute of Direct and Digital Marketing and a Bachelor of Business Administration from the University of Plymouth.