Christina Li

Christina (Jiabao) Li is an accomplished data science professional with extensive experience in marketing measurement and analytics. Currently serving as the Marketing Measurement Director at DocuSign since February 2023, Christina focuses on building a data-driven ROI measurement and optimization engine for substantial advertising spend and enhancing product growth through data analysis. Prior to DocuSign, Christina held the position of Manager II (Staff) Applied Science at Uber, leading a team of data scientists in marketing measurement across diverse product lines, and was the Director of Global Marketing Data Science at DiDi, where management of a team focused on international growth data strategies was a priority. Christina's earlier roles include Senior Marketing Analytics Manager at Adobe, where contributions included performance marketing analytics and multi-touch attribution modeling, and Product Data Scientist at Ask.com, specializing in ML bidding algorithms. Christina holds a Master of Science in Analytics from Northwestern University and a Bachelor of Science in Business Administration from Shanghai International Studies University.