Beke Lubeach

Beke Lubeach has a diverse work experience in marketing and business development roles in various companies. They started their career as a Sponsorship Fulfillment Manager at The Walt Disney Company, where they directed sponsorship services activities for the management company of Anaheim Mighty Ducks Hockey Team and L.A. Angels Baseball Team. They then joined Malone Advertising as an Account Supervisor, playing an instrumental role in the product launch and development activities for multiple consumer brands. After that, they worked at Cox Media/Channel 4 San Diego as the Director of Client Services, where they supervised a staff and developed strategic marketing campaigns and media plans.

Beke also founded Dog E-Discounts, a membership site for dog parents to access products and services for their pets. They later worked as a Contract Marketing Director at Clawguard and PupPod Inc. In 2011, they joined DOGTV as the Director of Brand Partnerships & Business Development, where they successfully launched the test market of the first television channel developed to ease anxiety and entertain stay-at-home dogs. They also secured partnerships and developed events with major pet brands for co-promotion.

In 2016, Beke founded PetExpo365, an interactive online virtual trade show and pet product showcase. They co-founded and served as the Chief Strategist at Dog Bone Marketing Solutions, a marketing and sales strategy consultancy focused on building brand partnerships and affiliations for small and medium-sized businesses.

Currently, Beke serves as the Chief Executive Officer of DOGTV, responsible for overall management and leadership. Before this role, they held positions as the GM/Chief Marketing Officer and the SVP of Strategic Partnerships & Business Development at DOGTV. Throughout their career, Beke has demonstrated a deep passion for the pet industry and has successfully developed and implemented marketing strategies to cater to the needs of dogs and their owners.

Beke Lubeach obtained a Bachelor of Science degree in Marketing from Philadelphia University, where they studied from 1986 to 1990.