Daniela Salazar

Daniela Salazar is a skilled professional with extensive experience in product management and marketing within the retail industry. Currently serving as a Private Label Manager at Dollar General since August 2022, Daniela oversees the development and management of exclusive brand products across fresh, grocery, and non-grocery divisions in northern regions. Previously, Daniela held the role of National Purchasing Manager at Organización Soriana from May 2008 to August 2022, responsible for dairy, deli, and poultry categories, focusing on sales, profitability, and effective supply management. Daniela's earlier roles include Marketing Planner and Planogrammer, where strategic sales planning and visual merchandising were key responsibilities, as well as experience in direct marketing and event management. Daniela holds a degree in Communication Sciences from Universidad Veracruzana.