Dometic
Naama Forsrup is a seasoned professional in consumer insight and market research, currently serving as the Head of Consumer Insight (Interim) at Dometic and a Consumer Insight Coach for Breakthrough Innovation at The Absolut Group since 2023. Forsrup is also the Founder and CEO of Heartfors, established in May 2020, specializing in insight, copy, coaching, and strategy. Previous experience includes roles as Head of Consumer Insight at the Marshall Group and Grow, as well as Insight and Foresight Director at Pond Design. Forsrup's foundational career at PwC Experience Center Stockholm involved leading an Insight department, and earlier experience at Ipsos encompassed managing a large department focused on marketing research. Forsrup began a career in qualitative research with Kommunicera AB and possesses a BA and Master's degree in Psychology from Stockholm University, alongside qualifications as a Cognitive Therapist.
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Dometic
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Dometic is a global leader in creating innovative and outstanding products for installation in land vehicles and boats, standalone products for the outdoor market and solutions for residential, and professional applications. Operating through a combination of our own sales organizations and a worldwide distribution and service network, we reach consumers in over 100 countries. With a strong brand portfolio, we are committed to creating outstanding, versatile solutions that enhance mobility and comfort across the globe.