Naama Forsrup

Naama Forsrup is a seasoned professional in consumer insight and market research, currently serving as the Head of Consumer Insight (Interim) at Dometic and a Consumer Insight Coach for Breakthrough Innovation at The Absolut Group since 2023. Forsrup is also the Founder and CEO of Heartfors, established in May 2020, specializing in insight, copy, coaching, and strategy. Previous experience includes roles as Head of Consumer Insight at the Marshall Group and Grow, as well as Insight and Foresight Director at Pond Design. Forsrup's foundational career at PwC Experience Center Stockholm involved leading an Insight department, and earlier experience at Ipsos encompassed managing a large department focused on marketing research. Forsrup began a career in qualitative research with Kommunicera AB and possesses a BA and Master's degree in Psychology from Stockholm University, alongside qualifications as a Cognitive Therapist.