Don Jagoda Associates
Heidi Soderholm-Friedman has a diverse work experience spanning over several industries. Heidi started their career in 1989 as an Assistant Women's Athletic Director at the University of Florida Athletic Association. Heidi then worked as a Marketing Event Coordinator at the National Association of Professional Baseball Leagues from 1990 until 1990. Following this, they served as a Marketing Communications Specialist for the Toronto Blue Jays for a brief period in 1991. Later in 1991, they became the Tournament Director for the Charles Barkley Celebrity Golf Tournament. Heidi then joined the Tampa Bay Buccaneers as a Corporate Sales & Broadcasting professional from 1992 until 1997. Following this, they worked as a Regional Marketing Director at ESPN from 1997 until 1999. Heidi then joined the Public Broadcasting Service in 1999 as an Event Director & Director Corporate Partnerships and Activation, where they stayed until 2000. Currently, they are working as a Vice President and Marketing Consultant at Don Jagoda Associates, a promotion marketing agency.
Heidi Soderholm-Friedman attended Stranahan High School from 1976 to 1980, where they completed their secondary education. Later, they pursued a Bachelor's Degree in Exercise and Sports Sciences/Marketing from the University of Florida - Warrington College of Business, graduating in the period from 1986 to 1990.
Don Jagoda Associates
Don Jagoda Associates, Inc. (“DJA”) is an award-winning marketing services and sales promotion agency that consistently innovates and excels in promotion development and execution. We follow a basic philosophy that has not changed since the day we first opened our doors in 1962: Deliver promotions that work – on strategy, on time, on budget. To support that philosophy all of our services are under one roof at our 41,000 sq. ft. headquarters in Melville, NY. We also have a satellite office in Pasadena, CA to assist our West coast clients. Unlike many promotion agencies, DJA can handle every aspect of your program under one roof! This affords our clients the flexibility to make changes quickly and have pinpoint control. DJA has won REGGIE Awards from the Promotion Marketing Association and Circle of Excellence Awards from the Incentive Marketing Association. Additional awards include, Incentive Travel Crystal Awards Competition from SITE, The Global Marketer Diamond Award, PROMO Magazine’s PRO Award, Incentive Magazine Motivation Masters Award, NPSE Incentive Showcase Awards, IMRA Gold Key Award, Corporate Meetings & Incentives Richard E. Douglass Award for Excellence in Incentive Travel Award and the BSHC Drummer Award. It’s our ever-expanding array of services and capabilities, and the tremendous diversity in the clients and industries we serve, that keeps us on the cutting edge of the promotion industry.