Johanna Laya has a diverse work experience in various roles and industries. Starting in 2017, they worked as a Consultant in the Commercial Section of the Korean Embassy at KOTRA. Their responsibilities included coordinating communications and negotiations for trans-border business developments, conducting research for companies seeking business leads and partnerships in Venezuela, and providing analysis on market potentials and feasibility studies.
In 2019, Johanna joined the Department for International Trade (DIT) as an International Trade Assistant. In this role, they provided advice, support, and assistance to British companies interested in exporting to Venezuela. Their duties also involved connecting UK businesses with potential buyers.
In 2020, Johanna worked at Save the Children International as a New Business Development Specialist. Their main tasks involved writing humanitarian project proposals and ensuring their compliance with internal and donor standards. Johanna also coordinated with technical experts to ensure effective project design.
Most recently, Johanna joined Doofinder in 2022, where they initially worked as an Account Executive in the US Market before transitioning to the role of Enterprise Account Executive in the LATAM Market. The details of their responsibilities and achievements in these roles were not provided.
Johanna Laya obtained their Bachelor's degree in International Studies from Universidad 'Santa María' in 2017. In 2018, they pursued a diploma in Marketing management from UCAB - Universidad Católica Andrés Bello. From 2019 to 2020, Johanna completed a postgraduate degree in International Business at Universidad Metropolitana (VE). Currently, they are enrolled in IEBS, where they are pursuing a postgraduate degree in Digital Customer Experience, starting from 2023.
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