Ed Binnie

Director, North America Sales & Operations Planning at Cycling Sports Group

Ed Binnie has a diverse work experience in various roles related to sales planning, operations, and analysis. Ed currently works at Cycling Sports Group as the Director of North American Sales & Operations Planning. Prior to this, they held the position of Senior Manager of North American S&OP at the same company.

Before joining Cycling Sports Group, Ed worked at New Avon as an S&OP Lead for a brief period in 2017. Prior to that, they had a long tenure at Avon, where they held multiple roles. Ed served as the Demand Planning and S&OP Manager, where they were responsible for estimating demand and driving cross-functional alignment through the S&OP process. Ed also supported various strategic initiatives and projects, such as supply chain optimization and inventory reduction.

At Avon, Ed also worked as the Manager of Service & Literature Planning, where they identified optimal distribution strategies and project and reported sales and revenue metrics. Ed started their journey at Avon as a Literature Demand Planner, where they managed literature demand and assisted in forecasting.

Before joining the beauty industry, Ed worked as a Circulation Analyst at Reader's Digest, where they managed magazine P&Ls and developed tracking and reporting tools. Ed also worked at ACP Magazines as a Subscription Development Manager and a Development, Corporate & Subscriptions Analyst. In these roles, they provided forecasting, campaign analysis, and cost-benefit analysis for magazine distribution.

Prior to their industry roles, Ed worked as a Teacher at the University of Sydney, where they taught statistics classes to undergraduate students.

Overall, Ed Binnie has a strong background in sales planning, operations, and analysis, with extensive experience in the beauty and publishing industries.

Ed Binnie began their education at St Aloysius College from 1989 to 1998, during which the degree and field of study are unknown. Later, they attended the University of Sydney from 1999 to 2003, where they earned a Bachelor of Psychology with a focus on Psychometrics and Quantitative Psychology. Additionally, from 1999 to 2002, they pursued a Bachelor of Science (Hons) in Mathematical Statistics at the University of Sydney. There is no available information about their education at New York University.

Links