Joetta Gobell

Joetta Gobell serves as the Senior Vice President of Data Strategy & Insights at Dotdash Meredith since December 2021, following a tenure as Vice President of Research and Insights at Dotdash from July 2018 to December 2021, where management of three sub-groups focusing on Audience Insights, Campaign Insights, and Data Journalism occurred. Prior experience includes Vice President of Primary Research at A+E Networks, where custom research projects supported marketing partnerships, and Vice President at Frank N Magid Associates, consulting major media organizations on EmotionalDNA™. Joetta also held roles as Director at PortiCo Research and as a Trend, Product, and Market Strategist at Nissan North America, among other positions, accumulating extensive experience in research and strategy across various industries. Joetta earned a PhD in Cognitive Science from UC Irvine and holds B.S. degrees in Psychology and Mathematics from George Fox University.