Natasha Hopwood

Natasha Hopwood is an accomplished professional with extensive experience in account management and marketing solutions. Currently serving as Key Account Director at dotdigital since January 2019, Natasha previously held multiple positions at IBM from July 2015 to December 2018, including Watson Marketing Solution Sales and Demand Generation Representative. In these roles, Natasha was responsible for analyzing client marketing activities to enhance engagement and ROI, managing sales processes, and collaborating with internal departments. Prior experience includes an Account Coordinator position at Bond International Software (UK) Ltd, where Natasha supported SaaS clients, and a Code Checker role at Sainsbury's. Natasha holds a Bachelor of Arts in Business Management from the University of Brighton and has completed A-Levels in Maths, Economics, Textiles, and Physics at Cardinal Newman College Preston.