Gitika Bhatia

Gitika Bhatia is a seasoned entrepreneur and marketing strategist with extensive experience in launching and managing innovative digital platforms. As a Founding Member of Sangria by dotkonnekt since January 2021, Gitika leads go-to-market strategies for new products while prioritizing marketing investments for a pioneering Experiential Commerce Platform. Previously, Gitika served as Co-Founder and CMO of Beatest, where efforts focused on leveraging Machine Learning to enhance candidate selection for clients. Gitika's career also includes roles in business development and marketing across various industries, consulting for startups, and contributing to nonprofit initiatives. Academic credentials include an MBA in Marketing and Sales from Amity University and specialized courses in entrepreneurship from the University of California, Berkeley, and Y Combinator.