Gustavo Andrade

Gustavo Andrade is a skilled professional in data governance and marketing technology, currently serving as the Coordenador de Martech & Governança de Dados at Dotz since February 2019. Under this role, Gustavo leads a team responsible for projects like the swift migration from Oracle Responsys to Salesforce Marketing Cloud and the implementation of Salesforce Data Cloud. Previous positions at Dotz include roles such as Analista de Governança & Analytics Sênior and Analista de Governança de Dados Pleno, where Gustavo focused on customer relationship management, data protection compliance (LGPD), data quality management, and reporting. Additionally, work experience includes contributions as an Aprendiz de Qualidade at BP - A Beneficência Portuguesa de São Paulo. Educational qualifications include a bachelor’s degree in Accounting and Finance from Universidade Paulista and a postgraduate program in Data Analytics from FIAP, slated for completion in June 2024.