Rafael De Almeida Massa is an experienced professional in strategic planning with a background in marketing, CRM, and loyalty programs. Currently serving as an Especialista Planner at Dotz Inc. since September 2021, Rafael focuses on financial partnerships in banking, payment methods, and telecom, managing loyalty programs and incentive campaigns. Prior experience includes roles as Senior Strategic Planner at Netza, Coordinator of Planning at Incentivar, and various planning positions at Academia da Marca, Accentiv', Elemental.5, and Cross Networking. Rafael holds a degree in Publicidade e Propaganda from Faculdade Cásper Líbero and has pursued advanced education in neuroscience, alongside numerous specialized courses in communication and strategy.
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