Felicia Sim

Felicia Sim is an experienced professional in the digital marketing and programmatic advertising fields, currently serving as the Associate Integrated Sales Director at DoubleVerify since August 2020, where prior roles included Programmatic Optimization Analyst and Sr. Programmatic Optimization Analyst. Before joining DoubleVerify, Felicia held the position of Customer Success Assistant Manager at CtrlShift, optimizing client experiences on a media buying platform and leading product integrations with major DSP partners. Earlier experience includes working as a Programmatic Trader at Dentsu Aegis Network, where Felicia focused on media planning and campaign management. Felicia's career began with a DIGITIZE Graduate Trainee role at Google Digitize, followed by internships at Altiply Pte Ltd, Johnson & Johnson, Reebonz, and HSBC. Felicia holds a Bachelor of Social Science in Sociology and Marketing from Singapore Management University.