Alexa Kiffel

Associate Director, Global Acquisition Growth at Dow Jones

Alexa Kiffel is an experienced marketing professional with a strong background in growth strategy and subscription acquisition. Currently serving as Associate Director of Global Acquisition Growth at Dow Jones since May 2023, Kiffel leads a team focused on driving revenue and subscription growth across various markets. Prior to this role, Kiffel held positions including Associate Director of Consumer Strategy & Growth at The Atlantic, Manager of Global Customer Growth at Meta, and Manager of Consumer Revenue at Condé Nast, where responsibilities included overseeing digital acquisition initiatives and managing marketing strategies for prominent brands. Kiffel’s foundational experience includes roles in global marketing at Estée Lauder and various internships in the marketing sector. Kiffel earned a Bachelor of Science in Marketing from Providence College.

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