Lupe Rodarte

Lupe Rodarte serves as the Senior Director of Commercial & Privacy Technology at Dow Jones, where responsibilities include leading advertising technology and privacy initiatives for global consumer digital products. Notable accomplishments include developing a high-performing ad tech stack that significantly improved ad performance metrics and partnering with Google for a pioneer server-to-server integration for display ads. In addition to Lupe’s role at Dow Jones, a passion project, The New Engagement, was founded to support new authors and artists, alongside leadership experience in various product management and consulting roles across organizations like the University of Arizona, Time Inc., and Best Friends Animal Society. Lupe holds a Bachelor's degree in Fine Arts from Harvard University and has completed further education at Parsons School of Design and Columbia University.