Tanner Heslop

Tanner Heslop is a skilled marketing professional with extensive experience in growth marketing across multiple industries. Currently serving as Senior Manager for Growth Marketing at Dow Jones, Tanner achieved a remarkable 117% increase in new subscriber acquisition for the Wall Street Journal app within a year, significantly impacting revenue through strategic pricing optimization. Prior roles include Mobile Growth Marketing Manager at Wayfair, where Tanner elevated app installs to a multi-year high, and App Lead at New Engen, Inc., where the creation of the agency’s first app advertising team generated substantial annual revenue. Tanner also has a solid background in investment management and marketing, having developed proposals that increased assets under management by $40 million and executed successful marketing campaigns for various brands. Tanner holds a degree in Economics, Environment, & Sustainability with a focus on Geography from the University of Washington.