Ana Pedretti

Ana Pedretti is a Business Analytics Consultant at DP6 since October 2021, specializing in process analysis and improvement in Conversion Rate Optimization (CRO), identifying key performance indicators, and conducting comprehensive analyses of conversion funnels. Prior to this role, Ana served as a Senior Business Intelligence Analyst at Mirum Agency from August 2014 to October 2021, focusing on web analytics, online media campaigns, and A/B/n testing. Experience includes developing dashboards and data models in Google Data Studio and Power BI, maintaining PostgreSQL databases, and executing attribution modeling for budget optimization. Ana's earlier roles encompass freelance web design, web design at Livrarias Curitiba, and sales, alongside academic achievements with a Master's degree in Genetics and Evolution from UFSCar.