Lars van der Steen

Lars van der Steen has extensive experience in data mining, machine learning, and programmatic advertising projects. Lars has worked in various roles at companies such as DPG Media, Simyo, eBay, and International Card Services, focusing on CRO, retention, fraud, risk, and NLP projects. Lars has also been involved in innovative campaigns, such as real-time temperature-based bidding strategies within paid search advertising.

Lars van der Steen completed their Gymnasium degree at College de Klop in 1988. Lars then pursued their Bachelor's degree in Mathematics & Information Sciences at Delft University of Technology from 1988 to 1992. Lars later obtained a degree in Business Administration from Erasmus University Rotterdam, graduating in 1994. Finally, Lars completed their MBA from the University of California, Berkeley in 1995.