I work with companies, founders, leadership teams and boards on the commercial shifts that matter now: how business models, brands, teams and operating systems need to evolve in an AI-enabled economy.

My work sits at the intersection of commercial transformation, digital growth, brand leadership, e-commerce and AI operating models. I support organizations that are not looking for another generic strategy presentation, but for a senior sparring partner who understands both the boardroom and the operating reality behind growth.

Before founding DP/OS, I held senior commercial and marketing leadership roles in digital commerce, beauty, healthcare and consumer businesses, including DocMorris, flaconi and NuCom Group. My experience ranges from scaling fast-growing e-commerce businesses to transforming transactional models into service-led customer ecosystems, building commercial teams, leading brand and performance organizations, and turning strategic shifts into measurable business impact.

DP/OS focuses on executive advisory, board and advisory roles, speaking and leadership sparring.

Core topics include AI-enabled commercial transformation, digital business models, commercial operating models, digital growth, e-commerce, brand and marketing leadership, agentic commerce, AI visibility, customer strategy and executive decision-making.

I believe the next phase of transformation will not be won by companies that simply add AI tools on top of existing structures. It will be won by companies that rethink how decisions are made, how teams work, how brands stay visible, and how commercial systems operate when technology becomes part of the business model.

The work is strategic, but never abstract. It is grounded in real operative expereince.

For executive advisory, board roles, leadership sparring or speaking requests, simply reach out via DM.

DP/OS

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DP/OS

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