Olivia Scherer currently serves as a Global Senior CRM Executive at Dr. Barbara Sturm, bringing a strong background in customer relationship management from previous roles at Clarins as a CRM Coordinator and De Beers as a CRM Assistant. With experience in managing databases, analyzing CRM campaign results, and performing KPI reporting, Olivia has demonstrated expertise in driving CRM strategies. Additional experience includes roles in wholesale operations, investment management, and various internships in marketing and media production, where Olivia contributed to vendor and client management, market research, and event organization. Olivia holds a Master's degree in Marketing Strategy & Innovation from Cass Business School and a Bachelor of Science in Media, Communication & Sociology from City, University of London.
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