Dr. Martens
April Vitkus has a strong background in marketing and sales, with extensive experience in various leadership roles. April is currently working as the Vice President of Marketing Americas at Dr. Martens plc since April 2023. Previously, they held positions at Alo Yoga, where they served as the Head of Global Consumer and Digital Marketing from September 2022 to March 2023, and as the Global Head of Integrated Marketing from August 2021 to August 2022. Prior to that, they worked at Vans, a VF Company, in roles such as Sr. Director of Global Brand Marketing & Strategy from August 2014 to July 2021, Marketing Director of Product and Lifestyle from May 2010 to August 2014, and Category Director of Footwear Merchandising and Marketing from April 2008 to May 2010. April also has experience as the Head of Sales and Marketing at Trovata from 2006 to 2008, and as a Marketing Executive at BCBG Max Azria from 2000 to 2006. April started their career as an Account Executive at Deutsch from 1998 to 2000.
April Vitkus attended UCLA, where they obtained a Bachelor of Arts (B.A.) degree in English Literature. Additionally, they acquired a certification in the Black Executive Leadership Program from McKinsey & Company in April 2021.
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Dr. Martens
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Our now-iconic footwear started when the first air-cushioned sole technology was designed by two German inventors: medical doctor, Dr. Klaus Maertens and engineer Herbert Funck. But while our sole technology may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole technology. R Griggs & Co anglicised the name to “Dr. Martens”, designed an outsole and boot for British workers and the 1460 boot was born. Dr. Martens footwear was designed to look new with its modern air-cushion comfort so R Griggs & Co added the iconic yellow stitch, the grooves, the two tone side sole and the black and yellow heel loop. These new boots were sold to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens boots have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant. And as for what the future holds? We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season. We want to mean something to everyone who laces up our boots: from the first-timers to the Docs boots veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.