Alexandra Leiber

Alexandra Leiber is a Junior Brand Manager at Dr. Oetker since May 2022, specializing in German marketing for high protein products and other chilled goods. Previously, Alexandra held the position of International Trainee in Corporate Entrepreneurship and Business Innovation, where responsibilities included organizing innovation workshops, supporting project management for new business models, and conducting market analyses. Experience also includes roles at NewCakes and All About Cake GmbH, focusing on consumer data analysis and market strategies. Internship experiences include brand management at Henkel and L'Oréal, where Alexandra engaged in market analysis and project management. Alexandra holds a Master of Science in Business Administration with a major in Marketing and a minor in Entrepreneurship from the University of Münster, along with a Bachelor's degree in Business Administration from the same institution.