Ibrahim Lo

Ibrahim Lo is a seasoned marketing professional currently serving as the Customer Marketing Manager at Dr. Oetker since March 2024, leading trade marketing initiatives and shopper behavior insights across various categories. Prior experience includes roles as Commercial Insights Senior Analyst at McCain Foods, where analytical storytelling and actionable insights were key focuses, and as a Marketing Analyst at FedEx, where responsibilities encompassed brand analytics and strategic forecasting. Ibrahim also contributed to Nedbank Corporate and Investment Banking as a Marketing Analyst, overseeing key recruitment campaigns and market reporting. Additionally, experience as a researcher at the University of Johannesburg and recognition as the Top Student at the SAMRA awards underscored Ibrahim's early accomplishments, complemented by internships and consulting roles in marketing. Ibrahim holds a Bachelor of Commerce Honours in Marketing Management, a Bachelor of Technology in Marketing Management, and a National Diploma in Marketing Management, all from the University of Johannesburg.