Robbie Williams

Robbie Williams is an experienced eCommerce professional currently serving as the Associate Director of Ecommerce at Dr. Squatch since February 2023, leading a team focused on domestic and international growth in direct-to-consumer channels. Prior roles include Strategic Director and Senior Growth Product Manager at surefoot, where Robbie drove client growth through conversion optimization and user experience design. At Picky Bars, Inc., Robbie led marketing and eCommerce efforts during an acquisition by Laird Superfood. As Divisional Director of DTC Ecommerce for Hydro Flask and OXO at Helen of Troy, Robbie was responsible for driving profitable business growth and brand engagement. Previous positions also include Director of Ecommerce at Hydro Flask, Ecommerce Marketing & Revenue Manager at Road Runner Sports, and Online Marketing Consultant at Slingshot SEO. Robbie holds a Bachelor of Arts degree in PR and Advertising/Journalism from Butler University, where involvement included serving as Vice President of PRSSA.