Eric Fergusson

Eric Fergusson is an accomplished professional with extensive experience in e-commerce, digital strategy, and investment. Currently serving as Online Director at The Whisky Exchange since July 2023, Fergusson has a robust background as an investor in multiple companies including Laylo, COLLAGERIE, Urban Jungle, DR.VEGAN, and FINLAY London. Previously, Fergusson held the position of Managing Director at Mous, where responsibilities included overseeing marketing, online trading, and operational strategies. As a former Director of Ecommerce at Liberty Ltd, accountability for the digital P&L and long-term objectives was a key aspect of the role. Additional experience includes a stint as an Independent Consultant providing strategic digital advice and serving as an investor and director at Milroy's of Soho. Education includes a BA in Economics and Management from the University of Oxford and a MSc in Economics from SOAS University of London, along with advanced qualifications in wines and spirits. Currently, Fergusson is pursuing a Master of Wine qualification.