Kinneret Yifrah

Nice to meet you, we’re Draft. As content designers, we have positively impacted the lives of millions of users through thousands of hours of UX writing for every digital product: mobile apps, self-service products, websites, complex systems and more. We dig deep into the product’s and users’ goals, seamlessly move from big-picture needs to the smallest detail, and develop UX writing that echoes brand values in every letter. We were founded by three UX writing superstars: ▪️ Kinneret Yifrah: a content design pioneer who wrote an international best seller on UX writing ▪ Stav Moran Leshem: a UX writing lecturer at leading universities who established content design units, processes and standards in global companies ▪ Amir Gewurtz: a content designer, a copywriter, a creative director, and a lawyer, who wrote for digital products of all the big brands 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 & 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Our team is always one step ahead of the latest developments in the field, bringing clients the most advanced content design methodologies, and delivering the most effective strategies and solutions. You can rest assured that with us, your product is in the most capable hands you could find. Draft is at the forefront of the field in Israel, offering a unique end-to-end approach to content design: - Language strategy and voice-and-tone guides that align with the values and goals of both the product and its users. - Hands-on UX writing and microcopy for all types of digital products. - Workshops and talks for upskilling in-house design and writing teams with the most up-to-date methodologies (we are also known for charming legal departments and other stakeholders into using more accessible language). - Guidance and support for embedding UX writing in organizations, even if you're starting from scratch. - Usability labs to test the brand's voice, terminology, and phrasings with actual users and make sure that all the resources you've invested in developing your product pay off.