Basim Salim

Basim Salim currently serves as a Business Development Executive and Marketing Advisor at DraftAid, focusing on brand positioning in the competitive AI landscape. Concurrently, Basim is a Lecturer in Marketing at York University's School of Continuing Studies and has held positions such as Adjunct Professor at the University of Guelph-Humber and Professor of Marketing at various institutions, including Seneca Polytechnic. Previous roles include Director of Marketing at Riva International, leading multi-channel campaigns, and Head of Marketing for North America at Dext, overseeing demand generation strategies. Basim's experience also encompasses significant positions at ApplyBoard and Qasid Arabic Institute, where impactful marketing initiatives led to substantial growth and increased enrollment. Academic credentials include an MBA from DeGroote School of Business - McMaster University, a BCom in Marketing from York University, and a BA in Religion/Religious Studies from Laurentian University.