DraftKings
Tom Herrera is an accomplished copywriter and editorial leader with extensive experience in the sports and digital content industries. Currently serving as the Lead Copywriter at DraftKings Inc. since January 2024, Tom previously held various roles at BetMGM, including Copy Manager and Senior Copywriter, where expertise encompassed digital and print copy across multiple marketing specialties. Earlier, Tom made significant contributions at WWE in roles such as Director of Editorial Production & Programming and Digital Content Manager, where innovative advancements like WWE's first second-screen experience were developed. Tom's career also includes impactful positions at Yahoo!, AOL, and ESPN, with a background in sports journalism and content creation. Tom holds a B.A. in Professional and Technical Communications from the New Jersey Institute of Technology.
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DraftKings
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DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator.