Dräger
Miguel Oest currently serves as the Head of Marketing at Dräger Iberia, where responsibilities include developing and executing marketing strategies, optimizing customer satisfaction, and increasing profitability across diverse sectors such as Healthcare, Safety, and State Security Forces. With a strong foundation in marketing strategy from previous roles, including Marketing Manager for Anaesthesia and Hospital Consumables, Miguel has extensive experience in market analysis, product positioning, and client training. Earlier in his career, Miguel held positions that focused on pre-sales demonstrations and project management at Dräger, as well as a trainee role at Siemens Healthcare. Educational qualifications include a Sales & Marketing Course from IESE Business School and a Bachelor of Applied Science from Universidad Autónoma de Madrid, complemented by specialized training in management development.
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Dräger
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Dräger is an international leader in the fields of medical and safety technology. The family-owned company was founded in Lübeck, Germany, in 1889. The company’s long-term success is based on the four key strengths of its value-driven culture: customer intimacy, professional employees, continuous innovation and a commitment to outstanding quality.