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Genie O'Loughlin

Digital Marketing Director at Dragon Horse Agency

Genie O'Loughlin has over 30 years of experience in the marketing industry. Genie began their career in 1988 as an Account Executive at First Marketing Company, where they managed an account portfolio of 20 clients and was responsible for copywriting and creative. In 1995, they became the Marketing Manager at Eastern Financial Federal Credit Union, where they oversaw all marketing functions, including research and metrics, brand and image, strategic management of promotions, media buying, direct mail, website development, sales support, and managed a team of 7. In 2001, they joined Sun-Sentinel, a Tribune Company, as the Marketing Manager, where they were responsible for brand advertising, marketing plans, and execution of consumer promotions. From 2005 to 2006, Genie was the Director of Marketing at TeeBone Golf and Moniker, where they developed strategies for Search Engine Optimization, E-mail campaigns, promotional sales themes, public relations, and more. In 2010, they joined JM Family Enterprises, Inc. as the Interactive Marketing, where they worked for a $14.9B privately held diversified automotive corporation. From 2014 to 2017, Genie was the Director of Customer Acquisition and Branding at People's Trust Homeowners Insurance, where they drove strategy for all branding, lead generation, and digital marketing activities. Currently, Genie is the Digital Marketing Director at Dragon Horse Agency.

Genie O'Loughlin attended Cooper City High School from an unknown start and end year, and then went on to earn a Bachelor's Degree in Communications from Florida State University in 1988.

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