Kheireddine Sidhoum

Kheireddine Sidhoum is an accomplished design executive with extensive experience in leadership roles. Currently serving as Global Co-CEO and Global Chief Creative Officer at Dragon Rouge since December 2013, Kheireddine has a strong background in creative direction, having previously founded and held the position of Chief Creative Officer at BB, a secret design agency, from September 2012 to November 2013. Kheireddine also held roles as Executive Creative Director at Free from October 2011 to September 2012, and at The Brand Union Paris from January 2001 to December 2011. Earlier experience includes positions as Design Director at The Brand Union Paris and as a Designer at IG Design from September 1998 to December 2000. Educationally, Kheireddine has pursued self-directed learning and received a DEUG in Science de la Matière from Pierre and Marie Curie University between 1995 and 1997.