Matthew Wyatt

Matthew Wyatt is an accomplished Sales and Marketing Leader with extensive experience in the travel sector. Currently serving as AVP Traveller Engagement at Global Blue, Matthew is responsible for enhancing the tax-free shopping experience through innovative product design and digital transformation strategies. Previously, Matthew managed significant marketing initiatives at British Airways, contributing to operational improvements and brand development across North America and other regions. With over a decade of experience, including roles at leading companies like Expedia and bmi, Matthew has a proven track record in driving customer engagement and growth in highly competitive markets. Matthew holds a BA (Hons) in Russian Language and Literature from the University of London.