Mark Urban

VP Product & Industry Market Strategy at Dragos

Mark Urban's work experience begins in 1992 as an Investment Analyst with Mason Wells / M&I Capital Markets Group. Mark reviewed financial performance for portfolio companies and worked with networking standalone PCs.

From 1996 to 1998, they served as a Product Line Manager for DXI, Inc./E-Transport, conducting market research and business process research for transportation automation.

At Marconi/FORE Systems from 1998 to 2001, they were a Product Line Manager/Product Manager, handling strategic planning, new market analysis, and product management.

From 2001 to 2002, Mark worked as the Marketing Director for Inviscid Networks, a silicon spinoff from FORE Systems/Marconi.

From 2002 to 2008 at Packeteer, they held the roles of Director of Product Marketing and Product Manager/Product Line Manager, focusing on WAN Optimization technology and market analysis.

From 2008 to 2016, Mark was at Blue Coat Systems, serving as a Sr. Director and later Vice President of Product Marketing. Mark led the product marketing team, conducted primary research, and oversaw the transition to cloud delivered web-security services.

At Symantec, they held multiple roles from 2016 to 2020, including VP of Product Marketing, VP of Product Strategy & Operations, and VP of Product & Solutions Marketing. Mark led consolidated teams, drove go-to-market strategies, and collaborated across complex organizations.

Since 2020, Mark has been running their consulting company, StorySpoke, where they advise on product strategy, go-to-market, and growth.

Currently, Mark is the VP of Product & Industry Market Strategy at Dragos, Inc., a role they started in 2022.

Overall, Mark Urban has a diverse and extensive background in product marketing, strategy, and go-to-market planning, with experience in industries such as technology, cybersecurity, and networking.

Mark Urban has a Bachelor of Business Administration (BBA) degree in Finance, Investments, and Banking from the Wisconsin School of Business. Mark also holds a Bachelor of Arts (BA) degree in History and Economics from the University of Wisconsin-Madison, which they obtained from 1987 to 1992.

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  • VP Product & Industry Market Strategy

    February, 2022 - present

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