Dre and Snoop
Nicole Boulahanis is an experienced sales professional with a strong background in the spirits and beverage industry. Currently serving as Central VP Sales for By Dre and Snoop since April 2024, Nicole previously held the position of Director of Sales for the Central Region at Casa Azul Spirits and Director of Sales for the Midwest at 21Seeds. Additional experience includes roles at Beam Suntory, OTR: On the Rocks Premium Cocktails, Best Response Strategies, LLC, Clase Azul México, and Chopin Vodka, where responsibilities encompassed strategic sales management, budget tracking, and effective communication with wholesalers. Nicole's career also features a foundation in retail sales with Mac Cosmetics at Nordstrom and significant customer service experience as a mixologist and VIP bottle service concierge in various Chicago venues. Educational credentials include a trade membership from CME Trading School and a high school diploma from Downers North High School.
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Dre and Snoop
Gin & Juice is the first ready to drink product from Dr. Dre and Snoop Dogg’s new premium spirits brand. The name comes from Snoop’s iconic song, “Gin & Juice” from his debut album that was produced by Dr. Dre thirty years ago. Made with High Quality Premium New World Gin, Gin & Juice by Dre and Snoop is all natural, low calorie and low sugar with no artificial Colors or Flavors!