Geraldine Wastell

Geraldine Wastell is a seasoned professional with extensive experience in digital strategy and performance marketing. Currently serving as the Performance and Growth Lead at Dream Yacht since June 2023, Geraldine previously held the position of Senior Digital Strategist at Ladder.io, where data-driven strategies were developed and executed to meet aggressive growth goals. Past roles include Digital Strategist at Platinium Group SAM, focusing on paid search for high-profile events, and Performance Advertising Manager at ExoClick, where media buying strategies were implemented to drive client ROI. Geraldine also has experience as Paid Search Account Manager at DigitasLBi and iProspect, managing significant advertising budgets, along with an early role as a Research Assistant at Stepping Hill. Academic qualifications include a Master of Arts in Social Anthropology from Goldsmiths, University of London, and a Bachelor of Arts in Communication and Media Studies from the University of Leeds.