Abhinav Shukla

Abhinav Shukla is an accomplished marketing professional with extensive experience in brand management and strategy. Currently serving as Assistant Vice President and previously as Director of Brand Marketing at Dream11 since October 2019, Abhinav has a proven track record in executing high-impact marketing campaigns, notably the #CricketkaCrown campaign for the ICC Cricket World Cup 2019, which reached over 440 million viewers. Prior experience includes roles as Brand Manager for Cricket at Star India, where responsibilities involved creating marketing strategies for key properties, and as Assistant Manager of Marketing at Sony Entertainment Television, focusing on sports channels. Abhinav's career began with roles in advertising sales and media planning, underpinned by strong academic credentials in Brand Management and Media Marketing from MICA and a Bachelor's degree in Information Technology.