Catherine Armstrong-Jeffers

Catherine Armstrong-Jeffers is a seasoned marketing professional with extensive experience in brand strategy, operations, and communications within the healthcare and real estate sectors. Currently serving as Senior Director, Brand Strategy & Operations at DrFirst, Inc. since March 2019, Catherine leads marketing, creative, and event teams, driving corporate messaging and brand awareness. Previous roles include Director of Marketing Programs & Operations at SRS Health, where Catherine transformed communications, and Director of Real Estate Marketing at Orient-Express, where marketing strategies were developed for a global division. Additional experience includes leadership positions at WCI Communities, Pennwell Publishing Corporation, Cendant, and BMW, showcasing a strong background in event management, marketing, and client relations. Catherine holds a B.S. in Communications from SUNY Empire State College.