Matt Baldwin is a strategic commercial leader with extensive experience in the automotive and digital marketing industries. Currently serving as the Commercial Director at Driftrock, Matt has a proven ability to drive revenue growth and build strong partnerships. Previously, they held key roles including Head of OEM at Auto Trader UK, where they led strategic initiatives and partnership development with car manufacturers. Matt's career spans notable companies such as FCA, Jaguar Land Rover, and BMW Group UK, where they consistently delivered successful digital marketing and brand strategies while managing multi-million-pound budgets.
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