Michael Scansaroli

Michael Scansaroli has a diverse and extensive work experience spanning several industries. Michael currently works at Dragon Fire Marketing Consultants as an Integrated Marketing Fractional Executive and Business Development advisor. In this role, Michael crafts and executes digital, e-Commerce, and integrated marketing strategies to boost revenue and brand recognition.

Prior to their current role, Michael was the Senior Director of Digital Marketing at BEL USA LLC, where they focused on customer acquisition and revenue growth for DiscountMugs.com. Michael designed strategic marketing campaigns using various channels such as PPC, display, and email marketing.

Before that, Michael was the Vice President of Digital Marketing & Growth at Zeta Interactive, where they led the development of a cutting-edge product in the education industry. Michael managed a diverse team and ensured the timely delivery of the final product.

Michael has also held the position of Vice President of Integrated Marketing and Business Development at EducationDynamics, where they were responsible for driving the growth of EducationConnection.com, eLearners.com, and EarnMyDegree.com.

Earlier in their career, Michael worked as the Search Engine Marketing Director at Straat Investments, where they oversaw the design, development, and management of a global hotel affiliate network. Michael also managed contracts with major search engines.

At World Avenue, Michael served as the Search Engine Marketing Manager, where they developed and improved internet ad campaigns for various companies. Michael also managed a team of promoters and a significant monthly ad spend.

Michael's work experience also includes the position of Director of Online Marketing at Island Scuba Corporation, where they crafted a comprehensive marketing and e-commerce plan and executed the successful launch of the company's e-commerce platform.

Lastly, Michael began their career at Motorola as the North American Quality Control Manager, where they focused on enhancing customer experiences and reducing dealer wait times.

Overall, Michael Scansaroli's work experience showcases their expertise in integrated marketing, digital marketing, business development, and team management across multiple industries.

Michael Scansaroli attended Nova Southeastern University from 1999 to 2001, where they earned a Bachelor of Science (BS) degree in Business Administration and Management, General. In addition to their formal education, they have obtained several certifications over the years. In 2016, they completed certifications in Advanced Branding, Advanced Facebook Advertising, and Digital Marketing Research through LinkedIn. In 2019, they obtained a certification in Marketing to Generation Z and Managing Globally. In 2020, they achieved certifications in Google Ads Display and Google Ads Search through Google. Most recently, in 2021, they completed certifications in Digital Transformation and Executive Influence from LinkedIn.