Peter Needham

Peter Needham is an experienced business development executive with an extensive background in sales and marketing across various industries, including electronics, vehicle electrification, and technology development. Currently serving as a Business Development Executive at Drive System Design since October 2024, Peter previously held leadership roles such as Head of Business Development at Lyra Electronics Ltd and Director of European Sales at ePROPELLED, where responsibilities included leading sales across multiple business units. An MBA graduate from Henley Business School, Peter has also contributed to notable organizations like Rotalink Limited, Sprint Power Technology Limited, and Productiv Ltd, focusing on innovative solutions and product development in highly regulated markets.