Jason Jones is a seasoned marketing professional with extensive experience in CRM strategy and direct marketing. Currently serving as Senior CRM Manager at Driven Brands Inc., Jason manages all direct marketing channels for Take 5 Oil Change, driving substantial revenue growth, including $339 million attributed in 2024. Jason's initiatives include the launch of personalized email experiences that generated over $4 million in incremental revenue and overseeing multiple marketing journeys across the customer lifecycle. Previously, Jason held various roles at AutoZone, culminating as Marketing Manager for CRM, where innovative strategies and AI implementations enhanced channel performance. With a background in account management from Archer Malmo and a degree in Journalism and Advertising from the University of Memphis, Jason demonstrates a strong ability to leverage analytical insights and cross-functional collaboration to achieve marketing objectives.
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