Driven Capital, LLC
Reed Brimhall is a seasoned financial executive with extensive experience across various industries, currently serving as Chief Financial Officer at BAM Franchising, Inc. and Driven Capital, LLC since 2016 and 2019 respectively, as well as Chief Executive Officer at Boise Bricks and Minifigs since 2015. Prior roles include retired Chief Financial Officer at Scentsy, Inc. from 2015 to 2022, Vice President & Chief Accounting Officer at URS Corporation from 2003 to 2015, and Senior Vice President & Controller at Washington Group International, Inc. from 1997 to 2003. Reed began the career at Deloitte & Touche and has held senior financial positions at Stanford University and SCIENTECH INC. Reed holds a Bachelor of Business Administration in Accounting from Idaho State University.
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Driven Capital, LLC
Driven Capital, LLC is a consumer lender licensed in all 50 states and U.S. possessions. The company’s founders are northwest business leaders and investors. Driven Capital’s goal is to be a northwest-built solution to a national bottleneck to the flow of capital to small businesses and consumers for needed vehicle purchases. Driven Capital launched its 2017 beta stage as an indirect lender through northwest auto dealers to consumers whose vehicle purchases are difficult for dealers to finance through traditional banking channels. Many borrowers come from the credit category commonly referred to as “less than prime.” Driven Capital believes the potential of this market creates an outstanding opportunity for accredited investor lenders to re-purpose cash earning little interest since the Great Recession. Driven Capital is working with automotive equipment buyers as an indirect lender. The company is working with U.S. dealers who have committed to Trusted Dealer / Trusted Lender agreements with Driven Capital.