Silvia Arellano

Silvia Arellano is a seasoned marketing professional with extensive experience across various organizations. Currently serving in a marketing role at DRIVEN | Performance Marketing since January 2023, Silvia previously held the position of Head of Marketing at PracticeHwy.com from 2013 to 2022, where key achievements included website reconstruction and lead generation through innovative marketing tools. In prior roles, Silvia was the Head of Marketing at Latin Markets, responsible for implementing a CRM system and content marketing strategies, and developed a marketing department for Latin America at NCH Corporation (M) Sdn Bhd. Other noteworthy experiences include strategic technology promotion at Instituto de Investigaciones Eléctricas and successful branding projects for major clients at O3 Design. Educational qualifications include an MBA with top honors from Universidad Rey Juan Carlos I and ongoing studies in graphic design and wellness coaching.