Claudia Vitarelli

Director, Brand Strategy at Droga5

Claudia Vitarelli has an extensive work experience in strategy and brand management. Claudia most recently worked as a Strategy Director at Droga5, where they led strategy for various clients including The New York Times, JPMorgan Chase & Co., and Airbnb. Prior to that, they served as a Strategy Mentor at the New Museum of Contemporary Art and as a Global Lead Strategist at Wolf & Wilhelmine. Claudia has also worked as a Founding Brand Manager at LoftOpera and as a Founding Arts Editor and Brand Manager at GREY Publishing. Claudia has held various roles in the arts and culture industry, including Exhibition Production Coordinator and Curatorial Assistant at Gagosian Gallery, Gallery Manager at Campoli Presti, and Research Fellow at Centre Pompidou. Claudia began their career as a Global Licensing Assistant at Chloe.

Claudia Vitarelli has studied at two institutions. Claudia attended Parsons School of Design - The New School, where they pursued a Bachelor of Business Administration (BBA) degree in Strategic Design Management. Additionally, Claudia also studied at Parsons Paris - The New School, where they also pursued a Bachelor of Business Administration (BBA) degree in Strategic Design Management.

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Timeline

  • Director, Brand Strategy

    January, 2019 - present