Mariel Calara

Mariel Calara is a seasoned copywriter and brand strategist, currently employed at Droga5 since November 2021, where contributions include leading campaigns for notable clients like Meta and Chase Sapphire Reserve. Mariel's experience encompasses roles at Second Day, Droga5 as a brand strategy intern, The Black Sheep Agency, McCann Health, Sony Music Masterworks, and others, demonstrating a strong background in cultural research, competitive audits, and strategic insights tailored to Gen Z. Mariel pursued a Bachelor’s degree in Communication and Leadership from The University of Texas at Austin.