Maria Margarita Cabrera Frias

Maria Margarita Cabrera Frias is an accomplished marketing professional with extensive experience in paid social media campaigns across various industries, including fintech and e-commerce. Currently serving as the Paid Social Team Lead at DR SMILE since August 2022, Maria has demonstrated expertise in user acquisition strategies in multiple European markets, driving high-budget campaigns across platforms such as Facebook, Instagram, and TikTok. Previous roles include Sr. Performance Marketing Specialist at Sendwave and Paid Social Specialist at Delivery Hero, where effective campaign planning and data-driven optimization strategies were vital in achieving significant user growth and budget scaling. Maria holds a Master of Arts in Management of Creative Industries and a Bachelor of Business Administration from Universidad de los Andes, along with a minor in Psychology.