Luis Henrique Guimaraes

Luis Henrique Guimaraes is an accomplished professional with extensive experience in e-commerce and digital marketing. Currently serving as the WhatsApp Business Leader at Drogaria Araujo S/A since June 2023, Luis focuses on enhancing sales and customer experience through digital channels for the largest pharmacy network in Minas Gerais. Previous roles include Digital Channels Coordinator at Friopeças, where Luis optimized online sales and stakeholder interactions; E-commerce Manager at Mapel Soluções em Impressão, responsible for expanding online sales; and Commercial Manager at Cadmais Informática, with a focus on software sales and exclusive participation in tenders. Luis also has experience in leading e-commerce operations at Comércio Eletrônico Brasil and managing commercial teams at Webvendas E-commerce Premium and ComCAD. Academic qualifications include an MBA in Sales, Distribution, and Marketing and a Bachelor's degree in Business Administration with a specialization in Marketing from Centro Universitário Newton Paiva.