Alecia Peterson

Alecia Peterson is a marketing professional with extensive experience in strategic marketing and brand management. Currently serving as Owner and Principal Marketing Strategist at Drummergirl Marketing since December 2022, Alecia established the company following acceptance into the NYS SEAP. Previous positions include Digital Content Creator at Rochester Area Community Foundation, Lead Brand Ambassador at Newbridge Marketing Group, and Partner Success Manager at CertNexus, where oversight encompassed over 180 authorized training and academic partners. Additional roles include Account Manager at LáLew Public Relations, Market Manager at Havas, and Marketing Coordinator at Shifter LLC & Shftr. Alecia's early career featured positions such as Field Training Specialist at Mosaic North America and an Independent Beauty Consultant at Mary Kay Cosmetics. Educational achievements include a Bachelor of Science in Advertising and Public Relations from Rochester Institute of Technology and a Master of Arts in Integrated Marketing Communications from St. Bonaventure University.