Ed Binnie

Ed Binnie currently serves as Senior Manager of Demand Planning at DRUNK ELEPHANT since 2024. Previously, Binnie held several key positions at Cycling Sports Group, including Director of North America Sales & Operations Planning and Senior Manager of North America S&OP, where responsibilities encompassed managing a revenue plan exceeding $200 million, overseeing forecasting, supply planning, and purchasing across thousands of SKUs. Binnie's earlier experience includes leadership roles at New Avon and Avon, focusing on balancing inventory, service metrics, and cross-functional collaboration, alongside contributions at Reader's Digest and ACP Magazines where financial analysis and forecasting were pivotal. Binnie holds degrees in Mathematical Statistics and Psychometrics from the University of Sydney.